The Impact of Outdoor Advertising Billboards on Road Traffic Safety

The Impact of Outdoor Advertising Billboards on Road Traffic Safety

Authors

  • Yeghiazar Vardanyan National University of Architecture and Construction of Armenia
  • Valerik Harutyunyan National University of Architecture and Construction of Armenia
  • Anna Hayrapetyan National University of Architecture and Construction of Armenia
  • Karapet Mosikyan National University of Architecture and Construction of Armenia

DOI:

https://doi.org/10.54338/18294200-2025.3-15

Keywords:

road, advertisement, billboard, automobile, safety, driver, negative impact, positive impact

Abstract

This article presents road traffic accidents that occurred on the street and road network of Yerevan. Advertising billboards, which are placed above or on the edge of the roadway, are also considered as factors distracting the driver’s attention. Although some advertising billboards serve as useful sources of information, they often hinder and disrupt the safe movement of vehicles. The circumstance of the distraction of the driver and its impact on the increase of the accident occurrence probability has been studied. The accident occurrence probability has been calculated using the Monte Carlo method. The positive and negative impacts of advertising billboards have been presented.

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Author Biographies

Yeghiazar Vardanyan, National University of Architecture and Construction of Armenia

doctor of scince (engineering), Professor (RA, Yerevan) – NUACA, Chair of Construction Machinery and Organization of Traffic

Valerik Harutyunyan, National University of Architecture and Construction of Armenia

conditant of science (engineering), Associate Professor (RA, Yerevan) – NUACA, Chair of Construction Machinery and Organization of Traffic

Anna Hayrapetyan, National University of Architecture and Construction of Armenia

(RA, Yerevan) – NUACA, Chair of Construction Machinery and Organization of Traffic

Karapet Mosikyan, National University of Architecture and Construction of Armenia

conditant of science (engineering), Associate Professor (RA, Yerevan) – NUACA, Chair of Construction Machinery and Organization of Traffic

Published

2025-12-26

How to Cite

Vardanyan, Y., Harutyunyan, V., Hayrapetyan, A., & Mosikyan, K. (2025). The Impact of Outdoor Advertising Billboards on Road Traffic Safety. Scientific Papers of National University of Architecture and Construction of Armenia, 93(3), 142–150. https://doi.org/10.54338/18294200-2025.3-15

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