Assessment of RA Real Estate Market Issues Through the PESTEL Analytical Model

Assessment of RA Real Estate Market Issues Through the PESTEL Analytical Model

Authors

  • Zara Manvelyan Nationаl University of Architecture and Construction of Armenia
  • Lilit Sarkisyan Nationаl University of Architecture and Construction of Armenia

DOI:

https://doi.org/10.54338/18294200-2023.3-06

Keywords:

real estate market, real estate object, PESTEL analysis, threats, opportunities, impact and importance factors

Abstract

The article summarizes the main approaches to the analysis of the state of the RA residential real estate market and the moderate growth trends of recent years. The PESTEL analytical method was applied, which is based on surveys conducted among industry professionals and observation of analytical factors, as well as the probability of the influence and importance of the factors was identified using the example of the real estate market. It is recommended to use the qualitative PESTEL analysis as a proposed action plan to form a future development strategy to expand the scope of the real estate market situation assessment.

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Author Biographies

Zara Manvelyan, Nationаl University of Architecture and Construction of Armenia

Doctor of philosophy (Ph.D) in engineering, Associate Professor (RA, Yerevan) – NUACA, Department of Economics, Law and Management

Lilit Sarkisyan, Nationаl University of Architecture and Construction of Armenia

(RA, Yerevan) – NUACA, Department of Economics, Law and Management, bachelor student

Published

2023-12-27

How to Cite

Manvelyan, Z., & Sarkisyan, L. (2023). Assessment of RA Real Estate Market Issues Through the PESTEL Analytical Model. Scientific Papers of National University of Architecture and Construction of Armenia, 87(3), 48–57. https://doi.org/10.54338/18294200-2023.3-06

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