Գրաֆիկական դիզայնի դերն ու նշանակությունը նորաձևության ոլորտում

Abstract

The article examines the importance and role of graphic design in the fashion industry. The purpose of the article is to show that graphic design, in addition to being a means of advertising a product, is also part of fashion design itself. The article examines the influence of graphic design on fashion from the 90s to the present day and how fashion inspires graphic designers and vice versa. The article discusses what principles and techniques of graphic design are used in the modern fashion industry, as well as the formats in which these two industries cooperate. The article can serve as educational material for students and professionals studying the field of graphic design and fashion, and can also contribute to the development of these fields in Armenia.